2017 desktop game How is a business run? Why do businesses fail?
Cold Business (CB)is an educational desktop game to support adolescent learning and practice with computational thinking, mathematical modeling, and entrepreneurship.
The main goal of the CB project is to create a foundation to support the framework of understanding mathematics and computational thinking in middle school classrooms. Unlike games that focus on manual labor and purely satisfying customer needs, CB brings the realities of running a business to the forefront. Players run their own ice cream shop complete with their own invented names and flavor combinations. In addition to providing adequate service to customers, the player account for daily and yearly revenue and expenses (e.g., employee’s salary, tax). The mock prototype is powered by Unreal Engine, and the game design is aligned with the Common Core standards and the National Content Standards for Entrepreneurial Education.
CB was the focus for my independent study with advisor Dr. H. C. Lane in Spring 2016. I have submitted a proposal to develop the demo further at a research center (pending).
The player’s ice cream business sits next to two neighbors: a thriving business and a failing one. Students can make observations on the business models present and the instructor may intervene to direct class discussions toward certain topics within business.
Future additions include customization of game space, hiring and managing A.I. employees, seasons that effect sales of certain items, the ability to sell coffee, drinks, and other additional items. A full document providing game play and curriculum details on CB is available upon request.